This is pretty self-explanatory and allows users to share a clip through iMessage, Instagram stories, Messenger, Snapchat, Twitter, or through a link.
With Fast Laughs, it allows Netflix to show you all the content you may not have been able to see in a low-risk way since you’re only seeing a clip for a few seconds. I’ll often see show recommendations on the TV that I would never see while browsing on my laptop. I use my roommate’s Netflix account on our TV and my own account on my laptop. Something interesting about Netflix is that not everyone sees the same show recommendations. Fast Laughs tab on the Netflix appĪfter scrolling through Fast Laughs, I added a lot of new shows to my list that I had never seen while scrolling through Netflix’s categories. This is the ultimate way for Netflix to have users watch something they may not have selected on their own which in turn means that they’ll spend more time on Netflix with the newly discovered show or movie they found through Fast Laughs. Having a short clip gives users a taste of the kind of humor in a show and gives them the opportunity to add it to their list or play it right away. I think this is an incredibly smart way for Netflix to introduce new shows to users who may not have given a show a chance.
The icons of the side include the “LOL” button where you can show if you like a clip, followed by “My List”, “Share” and “Play”. I thought it was smart for them to adopt this way of showing clips since users are already familiar with the TikTok experience.Īnother aspect that reminded me of TikTok was having a section of actions on the right side of the screen. Additionally, the clips will skip to the next one automatically once the one you’re watching is done playing. Once you’re in the Fast Laughs section of the app, you can scroll down through short clips, similar to the user experience on TikTok.
I thought this was really smart of Netflix to highlight the new feature right in the center of the screen to grab a user’s attention. When you first enter the mobile app, there’s a section for “Fast Laughs” in the middle of the screen. When I first heard about this, I was a little confused about how Netflix would execute this new feature, but I have to admit I was pleasantly surprised. On March 3rd, 2021 Netflix released “Fast Laughs” which is a feature for mobile devices where users can view a catalog of short and funny clips from shows on Netflix. One company that was fast to hop on this attention-grabbing trend is Netflix. This is evident with the rise (and fall) of Vine, followed by Snapchat, TikTok, Instagram stories, and Instagram reels, which, let’s be honest, are mainly just TikToks added to Instagram. This paved the way for the rise of attention-grabbing short clips. With so much content on the internet, it’s become increasingly challenging for companies to hold your attention.
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